Kenna Whitnell is a seasoned Cosmetic Chemist and Global Beauty Brand Strategist with more than a decade of experience turning innovative concepts into high-performing, revenue-driving beauty brands. Having formulated 100+ products currently on the market and built and sold her own skincare company, she blends deep scientific expertise with real-world founder experience. Kenna partners with beauty entrepreneurs to develop biotech-backed formulas, build category-defining brands, and scale from six to eight figures with clarity, confidence, and strategy.

• 100+ formulations successfully launched across skincare, wellness, and color cosmetics

• Products sold in Sephora, Ulta Beauty, and Target, as well as major DTC platforms

• $100M+ in cumulative retail revenue generated across the brands and products she has developed

• Led multiple founders from idea stage to full-scale national retail rollout

• Specialized expertise in biotechnology, encapsulation technology, advanced delivery systems, and performance-driven formulation

• Experience launching and scaling brands across North America, Europe, and APAC

• Former founder with firsthand experience building, growing, and exiting a skincare company

• Proven track record in go-to-market strategy, product roadmapping, and operational scale

• Consulted for brands ranging from pre-launch indie founders to global category leaders

Today, Kenna focuses on helping beauty founders build brands that stand out, scale sustainably, and thrive for the long term. From custom formulation and regulatory strategy to visual branding, launch planning, and long-term growth, her work equips founders with the tools, clarity, and competitive advantage needed to win in a rapidly evolving beauty landscape.