Who we are

Kenna Whitnell is a seasoned Cosmetic Chemist and Global Beauty Brand Strategist with over 10 years of experience transforming ideas into thriving brands. After successfully building and selling her own skincare company, Kenna has dedicated her expertise to helping beauty founders scale their businesses from six to eight figures through data-driven strategies and innovative product development. Her proven track record spans clean beauty formulations, direct-to-consumer growth, and go-to-market strategies that cut through the noise—empowering brands to not only compete but lead in today’s competitive landscape.

But at Kenna Whitnell Consulting, we’re more than just product experts; we’re storytellers and strategists. We believe that a powerful brand is built on more than just effective formulations—it’s about captivating design, authentic storytelling, and seamless customer experiences. Our expertise in graphic design and brand storytelling helps craft visually compelling and emotionally resonant narratives that turn first-time buyers into loyal fans.

Sustainability is at the core of everything we do. From eco-friendly packaging options to sourcing responsibly produced ingredients, we guide brands in making choices that resonate with today’s conscious consumers without compromising on performance. Our deep understanding of supply chain management ensures that these sustainable choices are not only ethical but also efficient and scalable.

Navigating the complexities of compliance is critical for beauty brands, and our regulatory expertise helps you launch with confidence—ensuring that your products meet all necessary standards and regulations across multiple markets. We streamline this process, allowing you to focus on what you do best: building your brand.

When it comes to growth, we bring a full spectrum of digital marketing expertise—from Meta and Google Ads to email marketing, influencer partnerships, and affiliate strategies. Our media buying capabilities ensure that every marketing dollar is optimized for maximum ROI, while our content and storytelling strategies captivate and convert audiences across platforms.

With a blend of science, strategy, and storytelling, we offer a holistic approach to brand building—one that transforms ambitious ideas into category-defining brands. Whether you’re just starting or looking to scale, we’re here to help you grow smarter, faster, and more sustainably.

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