Hi! I’m Kenna Whitnell, Cosmetic Chemist & Global Beauty Brand Strategist. I’ve put together this step-by-step blueprint for aspiring beauty brand founders to understand the exact strategies needed to build, launch, and scale a successful beauty brand.

From formulating standout products and sourcing sustainable packaging to mastering digital marketing and navigating compliance, this guide is packed with actionable insights and proven techniques.

Whether you're just starting out or looking to accelerate your growth, The Beauty Brand Blueprint is your go-to resource for turning your vision into a thriving business.